Friday, 21 October 2011

Telescope


In 1995, the word "The" was dropped from the channel's name. A globe became a permanent part of the logo and a strap was added to the bottom of the logo. During this time, the company started expanding and launched several new networks. Many of the sister networks used designs similar to the one used by Discovery, often incorporation the globe and using the same typeface. Networks that had logos based on Discovery's were Animal Planet, Travel Channel, Discovery Science, Discovery Wings and Discovery Home & Leisure. The logo was changed slightly in 2000 when the word "Channel" was moved into the strap.
On April 15, 2008, before the season premiere of Deadliest Catch, Discovery Channel started using a new logo, new graphics and the new tagline "The World is Just Awesome". The new logo has been designed by Viewpoint Creative in Boston and replaced Aurora Bold Condensed with Gotham.[14] The globe has been merged with the "D" in "Discovery".[15] This D-globe part can be detached and used separately, for example it is used as the channel's bug. The new logo was rolled out to the rest of the world during the first half of 2009.

Taglines

Discovery Channel's previous taglines had been "Explore Your World" and "There's no thrill like discovery." However in view of its changing focus towards more reality-based programming and away from strictly educational programming, the slogan was changed to "Entertain Your Brain". The new tagline for the revamped Discovery Channel was "Let's All Discover...", with a continuing phrase or sentence that relates to a show. For example, when advertising for MythBusters, the commercial would end, "Let's All Discover, Why No Myth Is Safe". With the 2008 logo change came a new tagline: "The World is Just...Awesome." The newest commercials includes an unreleased mix of the song "Wonders Never Cease" by Morcheeba, from the album entitled The Antidote and the song Typical byMUTEMATH. Their most recent commercial I Love the World, created by the 72andSunny agency, contains amended verses and the refrain from the traditional campfire song "I Love The Mountains".

Programming

Popular programming on the channel today includes Shark Week, an annual week of programming dedicated to facts about sharksDeadliest Catch, about fishing for crab in the Bering Sea; the popular science shows MythBusters and How It's MadeDirty Jobs about dirty and/or dangerous blue collar occupations; a quiz show Cash CabFutureWeapons, about cutting edge weapons technology andMan vs Wild, showing how a man can survive in the wild. Christopher Lowell won a Daytime Emmy Award in 2000 for The Christopher Lowell Show, which aired on the Discovery Channel from 1998-2001.

History


On June 17, 1985, Discovery Channel was launched with $5 million in start-up capital from the BBC, the American investment firm Allen & Company, Venture America and several other investors. In the beginning it was available to 156,000 households and would broadcast for 12 hours between 3 p.m. and 3 a.m. with about 75 percent of the content new to American viewers.[3] John Hendricks is credited with founding of the channel and its parent company, then known as Cable Educational Network Inc, in 1982.[4]
In its early years, the channel broadcast some Soviet programming, including the news programVremya.[5] In 1988, the channel premiered the nightly program World Monitor, produced by theChristian Science Monitor. 1988 also saw the very first Shark Week, which has since returned annually. Within five years, the channel's reach had extended to over 50 million households.
On January 4, 2006, Discovery Communications announced that Ted Koppel, longtime Executive Producer Tom Bettag, and eight former Nightline staff members were joining the Discovery Channel.

Discovery Channel

Discovery Channel (formerly The Discovery Channel) is an American satellite and cable specialty channel (also delivered via IPTVterrestrial television and internet television in other parts of the world), founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav. It provides documentary television programming focused primarily on popular science, technology, and history. In the U.S., the programming for the main Discovery network is primarily focused on reality television themes, such as speculative investigation (with shows such asMythBustersUnsolved History, and Best Evidence), automobiles, and occupations (Dirty Jobs and Deadliest Catch); it also features documentaries specifically aimed at families and younger audiences. A popular annual feature is Shark Week.

Common issues


A number of different people may be involved in an eDiscovery: lawyers for both parties, forensic specialists, IT managers, and records managers, amongst others. Forensic examination often uses unusual terminology and acronyms (for example "image" refers to the acquisition of digital media) which can lead to confusion.[1]
While attorneys involved in case litigation try their best to understand the companies and organization they represent, they may fail to understand the policies and practices that are in place in the company's IT department. As a result, some data may be destroyed after a legal hold has been issued by unknowing technicians performing their regular duties.
Given the complexities of modern litigation and the wide variety of information systems on the market, electronic discovery often requires IT professionals from both the attorney's office (or vendor) and the parties to the litigation to communicate directly to address technology incompatibilities and agree on production formats. 

Electronic


Also important to complying with discovery of electronic records is the requirement that records be produced in a timely manner. The changes to the Federal Rules of Civil Procedure were the culmination of a period of debate and review that started in March 2000 when then Vice President Al Gore’s fundraising activities were being probed by the United States Department of Justice. After White House counsel Beth Norton reported that it would take up to six months to search through 625 storage tapes, efforts began to mandate timelier discovery of electronic records.
Modern message archival systems allow legal and technology professionals to store and retrieve electronic messages efficiently and in a timely manner.
The formalized changes to the Federal Rules of Civil Procedure in December 2006 and in 2007 effectively forced civil litigants into a compliance mode with respect to their proper retention and management of electronically stored information (ESI). The risks that litigants face as a result of improper management of ESI include spoliation of evidence, adverse inference, summary judgement, and sanctions. In some cases, such as Qualcomm v Broadcomm, attorneys can be brought before the bar and risk their livelihood.